- Goals & Objectives: Analyze the interior design of a BC transit bus. Determine aspects of the bus design that are failing the public in some way. Recommend solutions. Solutions can be of the "blue sky" variety; however, we will try not to make up technologies for the sake of technology.
- Client: BC Transit
- Audience: Bus users (solo, young families, elderly, couples/friends, drunk people, bikers, visitor and inexperienced, experienced)
- Scope: We will only look at one particular BC transit bus. We will not involve the web, skytrain stations, or any other BC transit vehicles.
Analysis and Assumptions
- formalization of strategies and direction, determine our shopping list
- there are likely many improvements that can be made to a BC bus.
- design flaws can likely be grouped in several ways: 1. anatomy of the bus (spatial), 2. signage and symbols, 3. environmental , 4. bus user demographics
- our personal experiences on a BC bus is a microcosm of the problems that we will uncover
- many design flaws existing in the BC bus might have been solved in other buses around the world
- Informations needs will fall into the following catagories:
- Route map
- Schedule
- Bus Identification
- How much is it going to be
- Where do I put my ticket
- Specialty seat identification
- How long
- How to ring for my stop
- How do I exit
- Misc - Emergency exit
Research
- summarize personal experience on the bus
- observe passengers on a bus and map their information needs to aspects of the bus system. determine if there is an opportunity to redesign particular aspects.
- look up examples of bus systems around the world (good and bad)
- look up examples of general transportation systems (ie. airplane, car, train) and see if any cross pollination can occur
- look up examples of information design that cater to similar demographic groups (good/bad)
Ideation and Brainstorming
- analyze found information and generate new and creative ideas
- create mood boards, positioning statements
Conceptualization
- translation of ideas into viable directions & substantial forms
Visual Development
- intangible -> tangible
- personal task to develop
End Result
- improve the ticketing system interface in the bus
- improve the route map systems
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