There are some very simple things that can be done to improve the current wayfinding state of the bus. Replacing some of the advertising with route maps is a start. The media can be traditional plastic or thin film display technology. Adding route maps that can be taken home can be useful. Adding a strip that runs the entire length of the bus can inform the passenger what the current zone is, and if they change zones.
Benefits:
- route information readily available to most passengers, most of the time
- zone information available to all passengers
Drawbacks:
- advertisers might not be too happy, so fares may have to go up
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